Marketing MIx Essay

SyllabusSchool of BusinessMKT/421 Version 12 sellingCopyright 2011, 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved.Course DescriptionThis course involves an integrated outline of the role of market within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of selling variables, the phylogenesis and drill of marketing strategies, and the watchword of international marketing issues.PoliciesFaculty and disciples/learners will be held responsible for understanding and adhering to all policies contained within the sideline two documentsUniversity policies You must be logged into the learner website to side this document. Instructor policies This document is posted in the Course Materials forum.University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly divergent depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.Course MaterialsArmstrong, G., & Kotler, P. (2011). merchandise An interpolation (10th ed.). Upper Saddle River, NJ Prentice Hall.Kerin, R. A., Hartley, S. W., & Rudelius, W. (2011). marketing (10th ed.). New York, NY McGraw-Hill Irwin.Kotler, P., & Keller, K. L. (2012). trade management (14th ed.). Upper Saddle River, NJ Prentice Hall.Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing A marketing scheme planning approach (18th ed.). New York, NY McGraw-Hill Irwin.All electronic materials are available on the student website.hebdomad maven Marketing basicsDetailsDuePointsObjectives1.1 Define marketing.1.2 Explain the importance of marketing in organizational success. 1.3 Describe the elements of the marketing mix.1.4 Explain the importance of the marketing mix in the development of marketing schema and tactics. 1.5 Create a marketing plan .1.6 list quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.ASSIGNMENT09/09/13Due DatePoints schoolingRead Ch. 1 & 2 of Basic Marketing.09/09/13ReadingRead Ch. 1 & 2 of Marketing Management.09/09/13ReadingReview this weeks electronic Reserve Readings.09/09/13ParticipationParticipate in class discussion.09/09/1320Learning Team instructionsLearning Team CharterBegin Learning Team process. Create the Learning Team Charter and Log will be due future(a) week. First Due Date 9/19/13.Learning Team InstructionsMarketing propose(Preparation)Your Learning Team must create a new(a) proceeds or service for an existing organization and complete assignments related to creating a Marketing Plan. These assignments culminate in the Marketing Plan utmost Paper and Presentation, due in calendar week Five.The Marketing Plan deliverables areMarketing Plan physical body I PaperMarketing Plan build II PaperMarketing Plan Phase III PaperMarketing Pla n Final Paper and PresentationBegin working on the Marketing Plan. A Marketing Plan Outline is available in Course Materials, and will be posted in OLS. man-to-manDefining Marketing PaperWrite a 700- to 1,050-word makeup in which you define marketing. Include your personal definition of marketing and definitions from two different sources. Explain the importance of marketing in organizational success, based on these definitions. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper. Format your paper consistent with APA guidelines.09/09/13100Week Two Marketing ResearchDetailsDuePointsObjectives22.1 Justify the importance of marketing research in the development of marketing outline and tactics. 2.2 Analyze the importance of competitive intelligence and analysis in marketing. 2.3 Identify various segmentation criteria that bear upon target market selection. 2.4 Describe the various types of organizational buyer s and consumers and the factors that influence their purchase decisions. 09/16/13ReadingRead Ch. 8 of Marketing.Read Ch. 4, 5, & 6 of Marketing An Introduction.09/16/13ReadingRead this weeks Electronic Reserve Readings.09/16/13ParticipationParticipate in class discussion.09/16/1320IndividualMarketing Mix PaperWrite a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix carrefour, transmit, price, and promotion. Include the pursualSelect an organization with which you are familiar and describe how each genius of the four elements of the marketing mix affects the development of the organizations marketing strategy and tactics. Describe how each element is implemented. Suggested use of headings for each of the 4-Ps (Product, Price, nates, and Promotion). Identify your selected organization and the industry in which it exists.Format your paper consistent with APA guidelines. Suggested Research One Source listed from our text(s), and a minimum of two surplus credible sources.09/16/13120Learning TeamMarketing Plan Phase ICreate a new merchandise or service for an existing organization. This produce or service will be the basis for your Marketing Plan Paper. Obtain your instructors approval of your growth or service before beginning this project. level 1Write a 1,400- to 1,750-word paper that includes the pursuitAn overview of the existing organizationA description of the new product or serviceAn explanation of the importance of marketing to your selected organizations success A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service The marketing research approach you would use to develop the marketing strategy and tactics for this new product or serviceRefer to the Marketing Plan Outline located on the student website for the general framework of the Marketing Plan.Format your paper consistent with APA guidelines. Suggested research apply our Text(s) and a minimum of 2 addit ional credible sources. Suggested use of Headings for each bullet point in the assignment.09/19/1350Learning Team Charter scholarship team up CHARTER Post in Assignment Link of Team Leader09/19/135Learning Team LogLEARNING TEAM LOG Post in Assignment Link of Team Leader09/19/135Week Three Marketing Strategy Product and PriceDetailsDuePointsObjectives33.1 Describe the relationship between differentiation and persuasion of products or services. 3.2 Analyze the impact of the product life cycle on marketing. 3.3 Identify the appropriate price strategy that should be used in the development of the strategic marketing plan. 09/23/13ReadingRead Ch. 4, 9, 10, 17, & 18 of Basic Marketing.09/23/13ReadingRead this weeks Electronic Reserve Readings.09/23/13ParticipationParticipate in class discussion.09/23/1320IndividualMarketing Research Paper pick out ONE choice ONLY (APA Individual Paper)OPTION 1Visit one of your favorite Grocery Stores, Non-Foods, Warehouse Clubs, or Mass Merchandisers.Ex amine one section (i.e. Cereals).Describe the store you have visited.What are the major brands in the plane section you have chosen? How many individual items are in the department?Are there any new items?What is the price range from lowest to highest?Are any of the items currently being promoted? How?Ask the store manager 1 or 2 Marketing questions on any topic / issue, and incorporate this teaching into your paper. Suggestions for the Managers question 1. Has your stores foot commerce been increasing or decreasing? 2. If decreasing, what types of promotions have you been doing to get more shoppers back into the store? 3. Who are your strongest competitors?4. How well does your Private Label / Store Brand product line sell versus National Brands?Considering the entire store1. Discuss how you feel they differentiate themselves from their competitors. 2. How do you feel they have positioned themselves in the mind of their target node? (i.e. The Low Price Leader) 3. What price st rategy are they utilizing in your opinion?4. What recommendations do you have for the store to improve their business in the department you have studied? (i.e. are their prices right? Does the appearance/flow of the department make it easy for the consumer to shop? Etc)Format your paper consistent with APA guidelines. Suggested length 1,050 1,400 words. OPTION 2Resource Kudler Fine Foods Virtual OrganizationUse the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.Write a 1,050- to 1,400-word paper in which you justify the importance ofmarketing research in developing Kudler Fine Foods marketing strategy and tactics. Include the followingIdentify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods marketing strategy and tactics.With either Option Format your paper consistent with APA guidelines.09/23/13150Lea rning TeamMarketing Plan Phase IIUse the product or service you selected for your Marketing Plan Phase I Paper.PHASE IIWrite a 1,400- to 1,750-word paper in which you address the followingIdentify the segmentation criteria that will affect your target market selection.Identify your target market.Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.Analyze current competitors and define the competitive landscape for your product or service.Format your paper consistent with APA guidelines. (Suggested use of sources and research One source from our text(s) and a minimum of two additionalcredible sources).09/26/1350Learning Team LogLEARNING TEAM LOG Post in Assignments Link of Team Leader09/26/135Week Four Marketing Strategy Place and PromotionDetailsDuePointsObjectives44.1 Analyze the impact of channel management decisions on marketing. 4.2 Sel ect appropriate distribution channels.4.3 Identify the appropriate ass and promotional strategy that should be used in the development of the strategic marketing plan. 09/30/13ReadingRead Ch. 11, 12, 14, & 16 of Basic Marketing.09/30/13ReadingRead this weeks Electronic Reserve Readings.09/30/13ParticipationParticipate in class discussion.09/30/1320IndividualUsing Perceptual Maps in Marketing Simulation SummaryComplete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation The situationYour recommended solutions, including whyYour resultsSummarize the different marketing components addressed in this simulation by answering the following questionsWhat is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation? Format your paper consistent with APA guidelines09/30/1370Learning TeamMarketing Plan Phase IIIUse the product or service you selected for your Marketing Plan Phase I Paper. PHASE IIIWrite a 1,400- to 1,750-word paper that includes the following informationDescribe the attributes of your product or service in detail.Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?Identify the positioning and differentiation strategies for the product or service.Identify the appropriate price strategy that should be used for the product or service.Format your paper consistent with APA guidelines. (Suggested use of sources and research One source from our text(s) and a minimum of two addition al credible sources). 10/03/1360Learning Team LogLEARNING TEAM LOG Post in Assignments Link of Team Leader10/03/135Week Five The Dynamic Environment of MarketingDetailsDuePointsObjectives55.1 Identify environmental factors that affect marketing decisions. 5.2 Explain the impact of technology on marketing.5.3 Analyze the importance of social responsibility and ethics in marketing. 10/07/13ReadingRead Ch. 3 & 13 of Marketing Management.10/07/13ReadingRead Ch. 15 & 16 of Marketing An Introduction.10/07/13ReadingRead this weeks Electronic Reserve Readings.10/07/13ParticipationParticipate in class discussion.10/07/1320IndividualFinal ExaminationFINAL EXAM (Suggestion Do Not clasp Until Last Day)Click the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five. Complete the Final Examination. You are allowed one attempt to complete the examination, which is timed and must be completed in 3 hours. Results are auto judge and sent to your instructor. Typical exams have 30 questions with a combination of multiple choice and True/False. Exam TipsSee Course Materials for 2 attachmentsA) Tips for Exam succeederB) MKT 421 Final Exam Study GuideUse your Chapter Readings as a reference for all major concepts, some of which will be 1) The 4-Ps of Marketing2) Positioning and Differentiation3) The Product Life Cycle4) Market Segmentation and Demographics5) The Purchase Decision mold6) Distribution (Intensive / selective)7) The New Product Development Process8) Market Research (Primary vs. Secondary)9) Monitor and Control elements.Instructor will post the PowerPoints from the readings every week after class for easier reference. 10/07/13150IndividualLearning Team Evaluation10/07/135Learning TeamMarketing Plan Final PhaseResources Marketing Plan Phase I Paper, Marketing Plan Phase II, Paper, Marketing Plan Phase III PaperUse the Marketing Plan Outline listed on the student website as a guide.Write a 1,750 to 3,000 wor d paper Phase IV. Address the following information in your paperIdentify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. Develop an initial sales promotion schedule.Create an advertising plan.Identify public relations opportunities for the product or service. Analyze the effect of channel management decisions on the marketing of your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. Develop a budget for your plan.Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. Conclusions / RecommendationsFormat your paper consistent with APA guidelines. (Suggested use of sources and research One source from our text(s) and a minimum of two additional credible sources).10/07/1380Learning Team PresentationPrepare a 15- to 20-minute oral presentation a ccompanied by 10- to 15-slide Microsoft PowerPoint presentation illustrating your Marketing Plan Paper. May use additional presentation elements such as Samples, Demonstrations, Focus Groups, Surveys. Suggested Length of Time 20 30 minutes. Possible penalty for plan of attack in over or under the time limit 5%10/07/1340Learning Team LogLEARNING TEAM LOG Post in Assignments Link of Team Leader10/07/135TOTAL POINTS AVAILABLE 1000CopyrightUniversity of Phoenix is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.Microsoft, Windows, and Windows NT are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. 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